Awareness is the key to surviving bladder cancer. The journey is long, but there are people who can help.
“I know first hand that awareness campaigns can save lives!” Those are the words of Gord Green, who saw a Bladder Cancer Canada ad called: See red? See your doctor. Because of the ad, Gord saw his doctor and confirmed that he had bladder cancer.
May is Bladder Cancer Awareness Month, but the work of Bladder Cancer Canada stretches far beyond just one month. The people of BCC provide one-on-one patient support, patient support meetings, a supportive forum on their website, research funding, advocacy and much more.
WHY SHOULD YOU CARE?
If you’re like Gord, you may have never heard of bladder cancer. But, it’s the fifth most common cancer in Canada. About 9,000 Canadians will be diagnosed this year and 2,500 will die from it.
Some people have no symptoms of bladder cancer. But the most common symptom
is blood in the urine, which may look pale yellow-red to bright or rusty red. Other symptoms include frequent urination, an intense need to urinate, pain or burning sensations during urination and back, pelvic or groin pain.
Thanks to seeing the BCC awareness ad, Gord was diagnosed early. Early diagnosis is critical to effective treatment and improved outcomes.However, much more needs to be done. Bladder cancer research funding is small compared to most other cancers. That’s why BCC awards annual grants to researchers working to find more effective treatments.
Meanwhile, patients like Gord — and many, many others across Canada — have experienced the compassionate, supportive and helpful people behind BCC. They are there for patients and caregivers when they need support, information and the benefit of first-hand experience.
HOW CAN YOU HELP?
To find out how you can help — or to help yourself — go to the Bladder Cancer Canada website at www.bladdercancercanada.org. You’ll find tons of excellent information and reliable discussion forums where you can ask questions or share. You can also donate to help fund research to end bladder cancer — forever.