Brodie Lawson Bringin’ it to the CFL
by andrew chapados | Dynamic and energetic are just two of many words one can use to describe Brodie Lawson, the CFL’s Host for Digital Content. From Collegiate-level to the Pros, Lawson is a career sports personality who helped launch the first ever live deal for a weekly show with Twitter Canada. The fashion-forward presenter (on Instagram/Twitter as @BrodieLawson) broke down her weekly duties to us, including her preparation for this year’s landmark Grey Cup in Ottawa, celebrating Canada’s 150th birthday. This sorority president turned stat junky is as engaging and knowledgeable as one could hope from a sports personality; and since everything is bigger in the CFL, she makes sure she preps herself week-after-week; mirroring the efforts of those on the field in the digital space.
otg: As the host of the CFL, you have one of the coolest jobs in Canadian sports! How did you land this dream role?
brodie: While at Western University, my first opportunity came with Mustang TV, the student group that broadcasts Western sports. I arrived for my first shift as a volunteer at a volleyball game to find out the person who was supposed to be doing the colour commentary didn’t show up. I was asked if I could do it and with my limited middle-school volleyball experience I took on the role; fair to say it wasn’t my best work. There were no cameras, just our audio so I knew I needed to get on camera to create a demo reel.
That summer I applied for another volunteer position with Rogers TV in London, Ontario doing the on-field reporting for London’s IBL team the London Majors and I got the gig. I will always remember my first moment on camera I was so nervous, I was shaky, my mind went mostly blank and then the national anthem cut in. I had to quickly improvise and ‘throw’ to the broadcast booth … terrifying! Thankfully Rogers really supported me and I got to cover the local basketball team the London Lightning and I started to get the reps I (desperately) needed!
After my fourth year of university in 2013 I applied for an internship with the Hamilton Tiger-Cats as the host of Ticats TV, their web and in-stadium host. That was the role that changed everything for me. I learned to edit, shoot, improve my on-camera skills and, perhaps most importantly, it was my introduction to the great team at the CFL who would eventually hire me in 2015.
otg: What are some of your duties as the host of the CFL?
brodie: My main duty during the season is to host our live show CFL This Week along with Davis Sanchez and Max Rosenberg which airs live on Twitter @CFL every Wednesday at 3pm ET during the regular season.