The City of Toronto announced publicly yesterday that the Toronto Zoo is to receive a $5 million dollar loan to finance their new after-hours light attraction. City Counsellors voted 16-5 in favour of the approval for the loan.
The Toronto Zoo has seen a decline in attendance and revenue in recent years, and the hope for this new light show is to bring in a new demographic and see a revival to the area. This may also bring awareness to the fact that the zoo is open year-round and drive attendance during their off-season.
This new light attraction, Lumina Experience, is a nighttime light exhibit that will feature “immersive illuminations and interactive displays”. The experience will include a 45-60 minute walking tour and will be themed around environmental responsibility.
The Montreal-based company, Moment Factory, will be the creators and producers of this show, and have a credible repertoire of existing light experiences across Canada and overseas in Singapore. These existing locations were contacted during the proposal to determine what these light experiences have meant for their business and their local communities. “All locations were extremely positive about the experience and noted that the program being ‘so successful’ that they had to adjust their operations accordingly.”
December 2019 is the anticipated opening for Lumina Experience and is expected to cost $15 for children and $25 for adults.
For more information on upcoming events make sure to visit www.torontozoo.com